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The artist contributes £25,000 award winnings to grassroots concert halls

Sam Fender receiving the award in his hometown
The musician received the Mercury Prize recently in Newcastle

The star has given the complete sum of his £25k honor winnings to the trust for venues, which functions to protect the United Kingdom's small music venues.

Fender was awarded the award on 16 October as his latest record People Watching was named the best record of the previous year.

The musician has chosen to donate the funds to the MVT, in recognition of the essential function small stages had in his beginning days.

"As an artist would not have achieved what I am doing today if it weren't for all the performances I did around the area, and beyond, when I was just getting going," stated Sam Fender. "These spaces are iconic, but they are struggling."

From early 2023 onward, over 150 of these venues have permanently closed – approximately one-sixth of the total UK scene.

In the last year, major artists including Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its attempts to keep the scene afloat, by adding a modest fee to their ticket costs, which benefits local stages.

Fender also participated, generating over £100k on his 2024 arena tour to help 38 grassroots venues across England, Scotland, and Wales.

The money helped venues that were dealing with potential shutdown due to issues arising from floods, blazes and family tragedies, as well as permit problems, legal disputes and noise complaints.

Some locations received funding support in improving infrastructure and technical equipment that positively impacted performers and concertgoers.

"The idea that money from concerts in large arenas helps the smaller venues, where it kicks off for artists like me, is just logical," Sam Fender has stated.

The band Pulp in concert
Pulp are one example who gave their award funds to good causes

The musician is among several artists to contribute his Mercury Prize winnings to charitable organizations.

Back when the band received the award in the year 1996 for their record the album, frontman the singer stated that the group would give their prize money to the non-profit War Child.

In 2002, rapper and singer the artist shared her award between several organizations, including the NSPCC and a Sickle Cell charity.

"And I contributed a £1,000 to Highgate Newtown, to their classes, because I trained in gymnastics when I was a child and they lacked better apparatus," the artist shared with outlets.

In recent years, they contributed their winnings to the community center that supported their act, in addition to other local music groups.

And the 1994 recipients the group gave their winnings to a MS organization after a friend was diagnosed the disease.

"Winning was ample," said vocalist Heather Small. "The prize was the extra but we didn't require the bonus, because we had the honor. So our winning touched another person's life."

Recently, the Music Venues Trust revealed it had rescued a couple of small stages in south-east England, by bringing them into local control.

The Joiners in that area and the other in the city were acquired under the community ownership initiative, which is backed by a national body and music fans who purchase "shares" in the properties.

Written by

Ryan Stafford

Tech journalist and futurist exploring emerging technologies and their impact on society.

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